Hi, I’m Zai.
I’m a multicultural Senior Art Director and conceptual thinker with over 12 years of experience turning briefs into ideas people actually care about. I’ve led creative teams and built award-winning campaigns for brands like Danone, Special K, and Advil.
I’m passionate about concepting, storytelling, and strategy, the kind of creative thinking that makes people stop scrolling and start feeling something. As a self-proclaimed “idea hunter,” I’m always chasing bold, effective ideas that stand out, make an impact, and also drive real results.
My goal is simple: to create meaningful connections between brands and people while keeping the process fun, collaborative, and fueled by curiosity and great coffee.
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Awards and Recognitions
Gold
2021 – #estoPROMete: Tu Prom Virtual 2020
ADDY Award – Caribbean Advertising Federation
Social Media Campaign
2015 – Haití se Pone de Pie: 4 Años Después
Festival Cúspide
Cúspide Film / Internet
Silver
2022 – Experiencias Danone
ADDY Award – Caribbean Advertising Federation
Social Media Campaign
2022 – Experiencias Danone
ADDY Award – Caribbean Advertising Federation
Interactive Branded Content & Entertainment
2019 – Para Todo Tipo de Dolor Advil Puerto Rico
SME Digital Awards
Best Video Execution
2019 – Para Todo Tipo de Dolor Advil Puerto Rico
SME Digital Awards
Best Use of Content Marketing
2018 – Borden Home Chef
Borden Puerto Rico
SME Digital Awards
Best Online Promotion
2016 – ¡Pregúntale a Papo!
T-Mobile Puerto Rico
SME Digital Awards
Best Integrated Campaign Led by Digital
2015 – Haití se Pone de Pie: 4 Años Después
Festival Cúspide
Cúspide Film / Craft
2015 – La H Suena by Haití se Pone de Pie
Festival Cúspide
Cúspide Imagen
Bronze
- 2021 – Special K #YoSoy
- WINA Festival 2021
- Content – Influencer/Celebrities
2020 – #estoPROMete: Tu Prom Virtual 2020
FePi Online 2020
Special FePI Online 2020: COVID-19 Social Media & Influencers
2016 – ¡Pregúntale a Papo!
T-Mobile Puerto Rico
SME Digital Awards
Best in Social Media
2015 – La H Suena by Haití se Pone de Pie
SME Digital Awards
Best Digital Execution of a Social Responsibility Campaign
Other Awards
2014 – Suncoast EMMY® Award
Haití se Pone de Pie: 4 Años Después
The National Academy of Television Arts & Sciences
Public/Current/Community Affairs
2025 – FirstMovr Endcap Awards
Best In Class – Finish Jet-Dry Amazon PDP
2025 – FirstMovr Endcap Awards
Best In Class – Finish Ultimate Amazon PDP
As Seen On
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